At The Show FAQ
April 4, 2022 – Medtrade Will Unite East And West Under One Banner In 2023
ATLANTA – Medtrade officials have decided to consolidate the Medtrade East and Medtrade West shows into one annual event. The new one-show format will take effect in 2023. In 2022, Medtrade West (April 4-6 at the Phoenix Convention Center) and Medtrade East (Oct 24-26 at the Georgia World Congress Center in Atlanta) will proceed as scheduled.
“This change is motivated by feedback from attendees and exhibitors,” says York Schwab, show director, Medtrade. “Medtrade is ultimately a reflection of the industry, and changes over the last decade make the move to one show the logical thing to do. One show in a central location better mirrors the current state of the HME industry and it represents a chance to unite the east and west under one banner.”
Time and place are still being finalized, but officials are expected to reveal more specifics at Medtrade East later in 2022. “Our mission is to stage events that unite the HME industry, and having one annual event will help bring together buyers, sellers, and educators under one roof for the ultimate product and information sourcing event,” says Sarah Varner, vice president of Marketing, Medtrade. “The move to one show is exciting. This is an opportunity for all stakeholders to channel their efforts into one event that can be much more impactful than two. It’s not a loss. It’s definitely a gain for everyone involved.”
The 2023 show will simply be called “Medtrade” and will not include additional modifiers that deal with regions or seasons. The length of the show is still to be determined, but it will be either three or four days. “We realize there are crucial details still to be ironed out,” adds Schwab. “The main takeaway is that the majority of attendees and exhibitors wanted one central show as a rallying point for the industry. We listened and we are looking forward to a new era in 2023.”
Tom Ryan, president and CEO of the The American Association for Homecare (AAHomecare) agrees with the change. “Moving to a single show makes Medtrade stronger,” Ryan says. “I am confident this move will bolster attendee and exhibitor participation, and will also lead to even stronger educational and networking opportunities at a single event on the calendar.
“AAHomecare remains fully committed to partnering with Medtrade to bring HME leaders together to learn from each other, help build their businesses, and to grow our capabilities to serve our communities,” Ryan continues. “This is a move that AAHomecare and many major HME stakeholders have advocated for over the last few years and I am excited by the potential for a single show to make Medtrade even more essential.”
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com
About Medtrade West and Medtrade
Medtrade West and Medtrade are the two largest home medical equipment trade events in North America, bringing together manufacturers, providers, and retailers from across the country and around the world. Established in 1979, the shows gather hundreds of HME related brands, thousands of attendees,and are highly regarded industry events. Medtrade West and Medtrade are owned by Emerald, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. More info about Medtrade West and Medtrade can be found at www.medtrade.com
CONTACT: Greg Thompson
Medtrade Media Relations
(970) 227-1002; firstname.lastname@example.org