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UID:154965-20270324T101500Z@medtrade.com
DTSTAMP:20261022T232651Z
DTSTART:20270324T101500Z
DTEND:20270324T111500Z
SUMMARY:Patient-Forward Retail for Covered DME Products
DESCRIPTION:Retail DME is not just a cash register at the front of the store. It is a patient-forward business model for real people caught between medical need and payer limitations.\nAs out-of-pocket costs rise\, insured patients are making more cash-pay decisions for covered DME. This session explores how suppliers can meet that moment with a retail strategy that complements the insurance model instead of competing with it.\nJoin Jeffrey Baird (Brown &amp\; Fortunato)\, Andrea Stark (MiraVista)\, and moderator Derrick Stark for a practical discussion on how to structure the retail model\, communicate clearly with insured patients\, and manage the insurance rules that still follow the transaction.\nIn this session\, attendees learn to:\n\nIdentify retail opportunities created by rising deductibles\, coinsurance\, and patient out-of-pocket responsibility for covered DME.\nDesign a separate retail strategy that complements\, rather than conflicts with\, the traditional insurance-based DME model.\nApply the patient notices\, prescription rules\, licensure requirements\, and other safeguards that keep cash-pay transactions with insured patients compliant.
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