Fort Worth, TX—October 23: Medtrade, the nation’s premier trade show and conference for the home medical equipment industry, today announced a refreshed brand identity alongside a new show location. Medtrade 2027 will take place March 23-25 at the Fort Worth Convention Center in Fort Worth, Texas, marking the show’s return to its Texas roots after a run in Phoenix in 2026.
The rebrand introduces a new tagline, “Supporting Today’s Care, Shaping Tomorrow’s Health,” along with a refreshed logo, updated color palette, and modernized visual identity. Together, these changes reflect the evolution of the durable medical equipment, prosthetics, orthotics and supplies (DMEPOS) industry and Medtrade’s commitment to growing alongside it. The new look is cleaner and more dynamic, mirroring a sector shaped by emerging technologies, new products, and changing patient needs. Updated messaging across the show’s website, signage and communications carries the same theme, signaling Medtrade’s readiness to meet change head-on.
“Supporting Today’s Care. Shaping Tomorrow’s Health is more than a tagline. It represents our commitment to an industry that plays such an important role in patients’ everyday lives,” said Linette Dao, Senior Marketing Director at Medtrade. “Our refreshed identity celebrates the strength of the DMEPOS community while looking ahead to the opportunities and innovations shaping its future. While our look may be changing, our purpose remains the same: bringing this industry together to connect, learn, and grow.”
Since 1979, Medtrade has served as a leading gathering place for the home medical equipment industry, bringing together providers, manufacturers, clinicians, and industry leaders to discover new products, address shared challenges, and build meaningful business relationships.
A New Destination for Medtrade 2027
Fort Worth offers a fitting backdrop for that mission. Known for its welcoming hospitality, vibrant culture and strong sense of community, the city mirrors the connections Medtrade is built on. Attendees will find a walkable downtown with hotels, dining and entertainment steps from the convention center, along with convenient access from Dallas Fort Worth International Airport. Between sessions, attendees can explore distinctive destinations like Sundance Square and the historic Fort Worth Stockyards, along with a wide range of restaurants, bars and entertainment options throughout the city.
“Medtrade has been a trusted gathering place for the home medical equipment industry for decades, and our new brand identity reflects both the strength of that legacy and our vision for the future,” said Kayla McGarry, Show Director of Medtrade. “Our move to Fort Worth marks an exciting new era for the event. We’re focused on creating a more dynamic experience, expanding opportunities for meaningful connections, and bringing together the people, products, and ideas shaping the future of home-based care.”
This is more than an annual gathering; it’s a movement built on a shared belief that better care for patients starts with a stronger, more connected industry. Every provider, manufacturer, clinician and advocate who walks through the doors contributes to something that extends far beyond the show floor. The decisions made, the partnerships formed, and the knowledge exchanged at Medtrade shape the future of home-based care for millions of patients across the country.
That’s the weight and the privilege of being part of this community. Medtrade 2027 in Fort Worth is an opportunity to show up for that mission, to stand alongside peers who are navigating the same challenges, and to help define what the next chapter of the DMEPOS industry looks like.
Come join us in Fort Worth March 23-25, 2027! Registration for Medtrade 2027 is now open! Click HERE to get your pass!
Attendees who register for an Expo Pass can save $25 using code FORTWORTH25OFF.
Interested in exhibiting at Medtrade 2027? Companies can secure their place on the show floor by submitting an inquiry today at https://medtrade.com/exhibit/
About Medtrade
Since 1979, Medtrade has been the premier trade show and conference for the homemedical equipment industry in the United States. Originally known as the National Home Healthcare Exhibition, Medtrade serves as a vital connection point for the DMEPOS community, bringing together providers, manufacturers and healthcare professionals for the industry’s largest annual sourcing opportunity, educational conference and networking event. Medtrade is produced by Emerald Expositions Events, LLC, a leading producer of business-to-business trade shows, events, conferences and media platforms connecting over 1.9 million customers each year. For more information, visit medtrade.com.