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Cassi Price

Cassi Price

PresidentVGM Forbin

Cassi Price is a seasoned communications and marketing leader with nearly two decades of experience driving strategic growth, digital innovation, and brand transformation within the corporate landscape. As President of VGM Forbin, a web services and IT solutions company under the VGM Group umbrella, Cassi leads with a vision rooted in customer-centric communication, digital strategy, and operational excellence.

 

Her journey with VGM Group began in 2007, and since then, she has held a variety of leadership roles that have shaped her into a dynamic force in corporate communications. After joining VGM Forbin in 2011, Cassi quickly rose through the ranks—from web marketing specialist to Director of Marketing and Sales—where she led integrated marketing campaigns, digital engagement strategies, and cross-industry communications initiatives, particularly in the healthcare and financial sectors.

 

In 2021, Cassi was appointed Vice President of Corporate Projects for VGM Group, where she spearheaded enterprise-wide initiatives that blended internal communications, culture-building, and strategic planning. Her leadership was instrumental in launching a company-wide Language Learning Program and establishing an on-site childcare center—both initiatives that enhanced employee engagement and earned VGM national recognition, including a spot on the 2023 TAI Catalysts Honorees list.

 

Now back at the helm of VGM Forbin, Cassi brings a unique blend of technical expertise, marketing acumen, and a deep understanding of stakeholder communication. She is passionate about aligning digital solutions with business goals and fostering meaningful connections between brands and their audiences.

 

Cassi holds a B.A. in Communications from the University of Northern Iowa. Her commitment to innovation, culture, and community continues to shape the way VGM Forbin—and its clients—innovate in a rapidly evolving digital world.

Mon Mar 023:30 PM – 5:00 PM127 A-C

SM03: Inclusive by Design: Enhancing eCommerce Through Accessibility

In today’s digital landscape, accessibility is not just a legal requirement, it’s a competitive advantage. Join us for an interactive workshop with ou…In today’s digital landscape, accessibility is not just a legal requirement, it’s a competitive advantage. Join us for an interactive workshop with our partner, accessiBe, designed to help HME businesses identify accessibility gaps on their websites …In today’s digital landscape, accessibility is not just a legal requirement, it’s a competitive advantage. Join us for an interactive workshop with our partner, accessiBe, designed to help HME businesses identify accessibility gaps on their websites and understand what to improve first. The session includes a video demonstration led by Josh Basile, Esq., Community Relations Manager at accessiBe, who navigates the web using assistive technology and accessibility features firsthand. Josh was recognized on the inaugural Forbes Accessibility 100, highlighting leaders advancing digital accessibility. His perspective helps illustrate how common website barriers affect real users. Building on that insight, attendees will participate in a guided workshop using a practical site audit and prioritization framework. Participants will leave with clear next steps, a better understanding of where their website falls short, and a roadmap for improving usability, trust, and accessibility over time.Show MoreClick the title to see all details

Collaborative (2 speakers; 60 min)Session TypeSales and MarketingSession Track
Cassi Price
Cassi PricePresident, VGM Forbin
Robert Lopez
Robert LopezCEO, Accessibe
Allow Registration:No
Capacity Unlimited:Yes
Do you feel as though there is a topic missing?:No
If yes, who would you recommend as your fellow panelist?:anyone
Please include five learning objectives::Define what web accessibility includes today-Ways to cater your online store to elderly users-Learn about future accessibility requirements for web development-See data on performance boosts from accessibility-See how a disabled user navigates a site