Deanna Rollyson
DME Operations Expert (Formerly VP of Operations)Self (Formerly at Aerocare & Adapt Health)Deanna Rollyson is a DME operations veteran with decades of frontline and executive experience. She previously served as VP of Operations at AeroCare and AdaptHealth, helping oversee operations for one of the largest respiratory and home medical equipment platforms in the country. A longtime industry advocate, Deanna is a past president of the Florida Alliance of Home Care Services (FAHCS) and has been a prominent voice on managed care and any-willing-provider issues affecting independent DME suppliers. Her perspective bridges enterprise-scale operations and the realities facing regional and national providers.
Beyond the Demo: How DME Operators Actually Transformed Their Business with AI
Every booth at Medtrade promises AI that automates your business. But the operators who've actually done it will tell you the demo was the easy part —
…Every booth at Medtrade promises AI that automates your business. But the operators who've actually done it will tell you the demo was the easy part — the real work was transforming how the business runs: retraining staff around exceptions instead of
…Every booth at Medtrade promises AI that automates your business. But the operators who've actually done it will tell you the demo was the easy part — the real work was transforming how the business runs: retraining staff around exceptions instead of data entry, rebuilding intake and cash-flow processes, and learning the hard way that automation doesn't always mean done. This candid, vendor-neutral panel brings together a DME provider who has run
…Every booth at Medtrade promises AI that automates your business. But the operators who've actually done it will tell you the demo was the easy part — the real work was transforming how the business runs: retraining staff around exceptions instead of data entry, rebuilding intake and cash-flow processes, and learning the hard way that automation doesn't always mean done. This candid, vendor-neutral panel brings together a DME provider who has run AI intake in production for 2+ years, a longtime DME operations leader, and an AI builder to tell the real story of transformation — what changed, what broke, what it took, and what they'd do differently. Attendees will hear how providers went from fax piles to same-day setups, how roles and headcount shifted, the operational KPIs that proved it was working (not just faster), how to pressure-test a vendor before you sign, and why keeping control of your referral "front door" matters as payers and platforms move to intermediate it. You'll leave with a one-page vendor-evaluation scorecard and a starter KPI set to benchmark your own transformation.
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