Dewey Roof
CEOValere HealthDewey Roof is the Founder and Chief Executive Officer of Valere Health, a leading innovator in value-driven healthcare operations and technology integration. With 30 years of hands-on experience in healthcare leadership, Dewey has built a reputation as a visionary who understands both the challenges and opportunities facing today's providers.
Before founding Valere Health, Dewey successfully built and scaled one of the nation's most respected and profitable regional HME companies (LifeHME)- achieving operational excellence and sustainable growth in one of the most complex segments of healthcare. Having 'been there and done that,' he brings a real-world perspective to every conversation, helping leaders move beyond theory to proven strategies that drive margin improvement, team alignment, and long-term success.
At Valere Health, Dewey is now dedicated to helping healthcare organizations transform their operations and thrive despite the challenges past, present, and future. His leadership is grounded in practical innovation-bridging strategy, technology, and execution to build stronger, more resilient healthcare enterprises.
At Medtrade 2026, Dewey will present Master's Class: The Modern HME Playbook for Operational and Margin Mastery, sharing actionable strategies for HME leaders to strengthen operational efficiency, enhance profitability, and position their organizations for sustainable growth in a rapidly changing care landscape.
Understanding Your Cost to Serve Workshop
Do you know what it really costs your business to serve a patient — not on average, but across every line of your P&L? Most HME operators don’t, a
…Do you know what it really costs your business to serve a patient — not on average, but across every line of your P&L? Most HME operators don’t, and that blind spot quietly decides which business is worth taking and which erodes your margin. In t
…Do you know what it really costs your business to serve a patient — not on average, but across every line of your P&L? Most HME operators don’t, and that blind spot quietly decides which business is worth taking and which erodes your margin. In this hands-on, three-hour workshop, three industry leaders walk you through building your true cost to serve, then put you to work doing it with your own numbers. You’ll leave knowing where your margin
…Do you know what it really costs your business to serve a patient — not on average, but across every line of your P&L? Most HME operators don’t, and that blind spot quietly decides which business is worth taking and which erodes your margin. In this hands-on, three-hour workshop, three industry leaders walk you through building your true cost to serve, then put you to work doing it with your own numbers. You’ll leave knowing where your margin actually lives, where technology can protect it, and how that single number shapes everything from payer negotiations to the value of your business. Bring your numbers. Leave with answers.
By the end of this session, you’ll be able to:
- Build a true, fully-loaded cost-to-serve picture for your business using a simple working model.
- Pinpoint where margin is won or lost across revenue, cost of goods, operations, and overhead.
- Turn the number into action — pricing, payer, and contract decisions, and readiness to grow or sell.
Unlocking the Full Value of Every Referral
