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Kim Cuce

Kim Cuce

Chief Operating OfficerGenesis Oxygen and Home Medical Equipment

With more than 26 years of experience in healthcare, Kimberly Cuce is recognized as an operator's operator, known for transforming complex operational challenges into sustainable, high-performing organizations. Her career spans owner/operator, independent consultant, educator, Director of Operations, and COO. Kimberly's expertise includes operations management, payer relations, revenue cycle optimization, workflow redesign, staffing models, compliance, and organizational performance. Known for her root-cause approach, she implements practical, scalable solutions that improve patient outcomes, reduce costs, increase efficiencies, and drive sustainable growth. As Ambassador for Valere Health and a national speaker, she bridges real-world operations with AI and automation, delivering practical strategies organizations can implement immediately.

 

Stop Chasing More Referrals: Enable More Revenue

Shrinking reimbursement has become the industry's biggest challenge, yet many providers continue searching for growth by pursuing more referrals inste
Shrinking reimbursement has become the industry's biggest challenge, yet many providers continue searching for growth by pursuing more referrals instead of maximizing the value of the ones they already have. The reality is that every patient interact
Shrinking reimbursement has become the industry's biggest challenge, yet many providers continue searching for growth by pursuing more referrals instead of maximizing the value of the ones they already have. The reality is that every patient interaction presents opportunities to improve patient care while capturing revenue the organization has already earned.
Drawing on decades of owner/operator and healthcare executive experience, this session c
Shrinking reimbursement has become the industry's biggest challenge, yet many providers continue searching for growth by pursuing more referrals instead of maximizing the value of the ones they already have. The reality is that every patient interaction presents opportunities to improve patient care while capturing revenue the organization has already earned.
Drawing on decades of owner/operator and healthcare executive experience, this session challenges attendees to rethink revenue growth by focusing on the entire patient journey rather than individual transactions. Participants will discover how operational excellence, cross-functional collaboration, and standardized workflows uncover clinically appropriate opportunities that improve patient outcomes while naturally strengthening financial performance. When organizations focus on delivering the complete patient solution, revenue follows.
This session introduces four revenue engines: capturing every covered dollar through documentation and claim optimization; expanding every referral by identifying additional products and services patients legitimately qualify for; creating meaningful retail opportunities that enhance patient outcomes; and building long-term recurring revenue through resupply, retention, and ongoing patient engagement.
Using practical lessons learned from years of operating and leading HME organizations, attendees will identify hidden revenue opportunities, strengthen the patient experience, and improve financial performance without adding regulatory burden or chasing more referrals. Participants will leave with practical strategies to transform every referral into a more complete patient solution while creating sustainable growth.
 
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Collaborative (2 speakers; 60 min)Session TypeBusiness OperationsSession Track
Dewey Roof
Dewey RoofCEO, Valere Health
Kim Cuce
Kim CuceChief Operating Officer, Genesis Oxygen and Home Medical Equipment
Allow Registration:No
Capacity Unlimited:No
Do you feel as though there is a topic missing?:No
Please include three learning objectives::Recognize the four revenue engines that drive sustainable growth within the existing patient journey. Assess operational processes to identify missed opportunities that improve patient outcomes and optimize reimbursement. Implement practical strategies th
Would you be willing to speak on a panel?:Yes