Kim Cuce

Chief Operating OfficerGenesis Oxygen and Home Medical Equipment

With more than 26 years of experience in healthcare, Kimberly Cuce is recognized as an operator's operator, known for transforming complex operational challenges into sustainable, high-performing organizations. Her career spans owner/operator, independent consultant, educator, Director of Operations, and COO. Kimberly's expertise includes operations management, payer relations, revenue cycle optimization, workflow redesign, staffing models, compliance, and organizational performance. Known for her root-cause approach, she implements practical, scalable solutions that improve patient outcomes, reduce costs, increase efficiencies, and drive sustainable growth. As Ambassador for Valere Health and a national speaker, she bridges real-world operations with AI and automation, delivering practical strategies organizations can implement immediately.

Wed Mar 24•10:15 AM – 11:15 AM

Beyond the Buzz: The House Inspection Every Supplier Needs

Artificial intelligence, automation, payer changes, and regulatory updates dominate today's conversations—but technology alone cannot fix broken proce

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Artificial intelligence, automation, payer changes, and regulatory updates dominate today's conversations—but technology alone cannot fix broken processes. Sustainable success begins with a strong operational foundation allowing you to leverage AI ef

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This interactive session challenges attendees to step back from the industry's hottest topics and evaluate the operational fundamentals that drive long-term success. Using the engaging conc

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This interactive session challenges attendees to step back from the industry's hottest topics and evaluate the operational fundamentals that drive long-term success. Using the engaging concept of a "House Inspection," participants will evaluate every major operational area of their organization—from intake and compliance to documentation, customer experience, inventory, revenue cycle, denials, financial health, and leadership.

Participants will diagnose a fictional healthcare supplier facing denials, staffing shortages, cash flow challenges, accreditation findings, and operational inefficiencies. Together, they will identify root causes, prioritize corrective actions, and build a practical 90-day improvement plan.

Attendees will leave with ideas—they will complete a personalized "House Repair Plan" outlining immediate actions, medium-term operational improvements, and long-term strategic initiatives they can implement within their own organizations. Whether preparing for growth, recovering from operational challenges, or strengthening the fundamentals, this session provides practical strategies to build a stronger, more resilient organization—ready to maximize the benefits of AI and automation.

Business Operations

Ronda BuhrmesterVP Client Experience, Prochant

Kim CuceChief Operating Officer, Genesis Oxygen and Home Medical Equipment

Wed Mar 24•9:00 AM – 10:00 AM

Unlocking the Full Value of Every Referral

Shrinking reimbursement has become the industry's biggest challenge, yet many providers continue searching for growth by pursuing more referrals inste

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Shrinking reimbursement has become the industry's biggest challenge, yet many providers continue searching for growth by pursuing more referrals instead of maximizing the value of the ones they already have. The reality is that every patient interaction presents opportunities to improve patient care while capturing revenue the organization has already earned.

Drawing on decades of owner/operator and healthcare executive experience, this session c

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Drawing on decades of owner/operator and healthcare executive experience, this session challenges attendees to rethink revenue growth by focusing on the entire patient journey rather than individual transactions. Participants will discover how operational excellence, cross-functional collaboration, and standardized workflows uncover clinically appropriate opportunities that improve patient outcomes while naturally strengthening financial performance. When organizations focus on delivering the complete patient solution, revenue follows.

This session introduces four revenue engines: capturing every covered dollar through documentation and claim optimization; expanding every referral by identifying additional products and services patients legitimately qualify for; creating meaningful retail opportunities that enhance patient outcomes; and building long-term recurring revenue through resupply, retention, and ongoing patient engagement.

Using practical lessons learned from years of operating and leading HME organizations, attendees will identify hidden revenue opportunities, strengthen the patient experience, and improve financial performance without adding regulatory burden or chasing more referrals. Participants will leave with practical strategies to transform every referral into a more complete patient solution while creating sustainable growth.

Business Operations

Dewey RoofCEO, Valere Health

Kim CuceChief Operating Officer, Genesis Oxygen and Home Medical Equipment