Karen Lerner
Clinical VPDrive Medical - Port Washington, NYKaren A. Lerner, RN, MSN, ATP, CWS is a nationally recognized expert in durable medical equipment, wound care, and assistive technology. With over 40 years of clinical experience, she blends science, strategy, and heart to improve outcomes across the continuum of care. Karen holds dual certifications as an Assistive Technology Professional and Certified Wound Specialist, and her Master’s in Nursing Education fuels her dynamic, practical teaching style. A sought-after speaker and consultant, she champions clinician and DME provider education with a focus on patient-centered solutions.https://cdn.filestackcontent.com/VTg49wtSqND0aFMo1i8w
SM05: DME as a Clinical Catalyst: Driving Outcomes, Satisfaction, and Profitability Through Strategic Equipment Use
Durable Medical Equipment (DME) is a powerful tool for improving clinical outcomes and healthcare business performance. This session explores how DME …Durable Medical Equipment (DME) is a powerful tool for improving clinical outcomes and healthcare business performance. This session explores how DME providers and healthcare teams can strategically use equipment to support disease management, preven…Durable Medical Equipment (DME) is a powerful tool for improving clinical outcomes and healthcare business performance. This session explores how DME providers and healthcare teams can strategically use equipment to support disease management, prevent hospital readmissions, and increase patient satisfaction – all while improving business performance and lowering cost to serve. Clinical, marketing, and operational key performance indicators (KPIs)…Durable Medical Equipment (DME) is a powerful tool for improving clinical outcomes and healthcare business performance. This session explores how DME providers and healthcare teams can strategically use equipment to support disease management, prevent hospital readmissions, and increase patient satisfaction – all while improving business performance and lowering cost to serve. Clinical, marketing, and operational key performance indicators (KPIs) will be included. We’ll also explore how branding and cross-selling—when done ethically and strategically—can enhance patient satisfaction and drive DME provider profitability. Attendees will learn how to effectively pair products, educate patients, referrals and payers while building trust through consistent messaging and service. Real-world case studies will highlight both clinical wins and marketing missteps, while interactive segments will help attendees build their own cross-functional DME strategy. Whether you’re a sales professional looking to add value or a provider aiming to grow your business this session delivers actionable insights. Learning Objectives: Align DME with disease states to improve patient outcomes and increase value Apply cross-selling strategies ethically enhancing care and increasing revenue Educate patients and caregivers on the clinical value of DME to build trust and loyalty Lower cost-to-serve through smarter discharge planning and targeted product bundling Develop branding and marketing plans positioning DME as a trusted clinical solutionShow MoreClick the title to see all detailsShow More
