ATLANTA – Medtrade East attendees looking to grow their business should pay a visit to Trella Health (Booth #440). Founded in 2015 with the goal of providing transparency to the post-acute care industry, Trella acquired PlayMaker Health in December 2021. With the merging of the two companies, Trella now offers market intelligence and mobile-first customer relationship management (CRM).

According to Tyler Rardin (pictured), vice president of Sales, Trella’s CRM and market intelligence platform integrates with 30 industry leading electronic health records (EHRs) and empowers sales and marketing teams with the referral insights they need to effectively strategize.

“Our platform allows HME organizations to identify the best referral sources, gain visibility into competitors in the market, and track and improve sales productivity,” Rardin says. “HME organizations benefit from Trella’s solution with the ability to expand their referral networks, accelerate sales, and track the success of their outreach efforts.”

Medtrade East attendees who visit Trella’s booth can receive a free personalized look into their specific market, ultimately helping them to see potential opportunities to grow their business. “The industry is ever evolving, and it’s important for HME businesses to stay ahead of the competition by leveraging the right tools, insights, and technology to build a strategic sales and marketing plan,” Rardin adds. “And we’ll be raffling off a JBL speaker and giving away free koozies.”