SM04: Creating a Digital Footprint: Marketing Strategies HME Providers Haven’t Considered (But Should)

This presentation will provide retail sales training tips and strategies that DME companies can bring back home to immediatley increase thier retail sales. DME companies are the experts that consumers need to solve thier problems and answer the customers questions. We will teach the DME providers to use suggestive soft selling skills to close more sales, sell higher priced products, and increase add on sales.  

Most DME providers deliver excellent care — but their digital presence and patient retention tell a different story. Outdated Google Business Profiles, few online reviews, websites that generate no leads, and patients quietly dropping off the back end of resupply programs are costing providers real revenue every day.

This session delivers a practical marketing framework tailored to the DME space. Attendees will walk away with actionable strategies across the full marketing stack: reputation management, search and answer engine optimization (AEO), website lead conversion, and the retention fundamentals that keep resupply programs growing. Many providers focus almost entirely on new patient acquisition — but if patients are leaking out the back faster than they come in the front, acquisition alone will not produce the growth you're looking for. This session will help you stop leaving referrals on the table and start building a brand and a patient base that compounds over time.