SM05: DME as a Clinical Catalyst: Driving Outcomes, Satisfaction, and Profitability Through Strategic Equipment Use
Durable Medical Equipment (DME) is a powerful tool for improving clinical outcomes and healthcare business performance. This session explores how DME providers and healthcare teams can strategically use equipment to support disease management, prevent hospital readmissions, and increase patient satisfaction – all while improving business performance and lowering cost to serve. Clinical, marketing, and operational key performance indicators (KPIs) will be included.
We’ll also explore how branding and cross-selling—when done ethically and strategically—can enhance patient satisfaction and drive DME provider profitability. Attendees will learn how to effectively pair products, educate patients, referrals and payers while building trust through consistent messaging and service.
Real-world case studies will highlight both clinical wins and marketing missteps, while interactive segments will help attendees build their own cross-functional DME strategy. Whether you’re a sales professional looking to add value or a provider aiming to grow your business this session delivers actionable insights.
Learning Objectives:
- Align DME with disease states to improve patient outcomes and increase value
- Apply cross-selling strategies ethically enhancing care and increasing revenue
- Educate patients and caregivers on the clinical value of DME to build trust and loyalty
- Lower cost-to-serve through smarter discharge planning and targeted product bundling
- Develop branding and marketing plans positioning DME as a trusted clinical solution
Speakers
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