Deanna Vigliotta
National Sales ManagerTZMO USA, Inc.Deanna is the National Sales Manager for Seni, a premium adult incontinence brand, drawing on over 30 years of deep expertise in healthcare sales and sales management. She and her Seni team are committed to a fundamental shift in the U.S. market, advocating for high performing adult incontinence products as a critical component to the continuum of care, not just a disposable commodity item. Deanna is the co-host of "Continence Chat", a monthly podcast developed to help make uncomfortable conversations around incontinence, more comfortable for people living with this chronic condition.
A sought after speaker, Deanna has shared insights on restorative sleep and incontinence at significant aging related conferences, such as the Georgia Senior Living Association, Center for Innovation, and the Empire State Association of Assisted Living. Her thought leadership extends to McKnight's Senior Living, where she is a published author. Deanna has also penned two books: "The Traveling Saleslady Meets Live Bedbugs: Sales Tips Galore for Road Warriors" and "Bedbug in a Mug: When Mom's Away", a childrens book addressing parental work travel.
PD03: Beyond Incontinence: Leveraging High Performing Products to Increase Revenue and Support Aging In Place
As the home healthcare landscape evolves with an aging population, DME/HME retailers face both rising demand and new opportunities. This session refr…As the home healthcare landscape evolves with an aging population, DME/HME retailers face both rising demand and new opportunities. This session reframes incontinence products not as commodity items, but rather as powerful tools to increase revenue,…As the home healthcare landscape evolves with an aging population, DME/HME retailers face both rising demand and new opportunities. This session reframes incontinence products not as commodity items, but rather as powerful tools to increase revenue, deepen customer loyalty, and support older adults aging in place at home. Attendees will learn how high performing adult briefs and pullups can be positioned as essential health products, improving q…As the home healthcare landscape evolves with an aging population, DME/HME retailers face both rising demand and new opportunities. This session reframes incontinence products not as commodity items, but rather as powerful tools to increase revenue, deepen customer loyalty, and support older adults aging in place at home. Attendees will learn how high performing adult briefs and pullups can be positioned as essential health products, improving quality of life while driving repeat business. In this session, we will explore merchandising and practical cross-selling strategies, such as pairing incontinence supplies with diabetic care products. Store owners will walk away with actionable ideas to educate their staff, optimize product placement, and become a trusted resource in their community. This presentation will deliver a roadmap to boost profits and enhance new customer growth & retention.Show MoreClick the title to see all detailsShow More
