BO02: Maximizing Value from Distributor and Manufacturing Partnerships
This session is designed as an active, participatory discussion focused on aligning distributor and manufacturer programs with the unique needs of your business. Participants will gain valuable insights into how to reduce the cost to serve while simultaneously increasing revenue and profitability by strategically structuring relationships with key partners.
Topics will include:
Conducting effective, actionable business reviews.
Establishing meaningful Key Performance Indicators (KPIs) and accountability measures beyond just low pricing.
Accessing and leveraging shared marketing funds and co-branded programs.
Utilizing best-in-class sales training and development resources.
Sharing and applying relevant industry benchmarks.
Evolving toward a proactive, consultative business partnership model.
