Data, Decisions, and Growth: Turning Market Intelligence into Action

Most DME providers deliver excellent care — but their digital presence and patient retention tell a different story. Outdated Google Business Profiles, few online reviews, websites that generate no leads, and patients quietly dropping off the back end of resupply programs are costing providers real revenue every day.

This session delivers a practical marketing framework tailored to the DME space. Attendees will walk away with actionable strategies across the full marketing stack: reputation management, search and answer engine optimization (AEO), website lead conversion, and the retention fundamentals that keep resupply programs growing. Many providers focus almost entirely on new patient acquisition — but if patients are leaking out the back faster than they come in the front, acquisition alone will not produce the growth you're looking for. This session will help you stop leaving referrals on the table and start building a brand and a patient base that compounds over time.

A strong marketing strategy and a focused sales plan are essential for sustainable business growth. This interactive three-hour workshop provides business owners, entrepreneurs, and organizational leaders with a practical framework for developing an integrated marketing and sales plan that aligns business goals with customer needs.

Participants will learn how to analyze their market, identify ideal customers, define clear marketing and sales objectives, and create compelling messaging that differentiates their organization from competitors. The workshop also explores effective marketing channels, content planning, budgeting, and performance measurement while connecting these efforts to a structured sales strategy that drives lead generation, customer acquisition, and long-term retention.

Through guided exercises and planning templates, attendees will begin building a customized marketing and sales plan they can immediately apply within your organization.