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Seth Weinstein

Seth Weinstein

VP of FinanceMedical Service Company

Seth Weinstein, CPA, is Vice President of Finance at Medical Service Company (MSC), a third-generation family-owned healthcare organization based in Cleveland, Ohio. With nearly 11 years of experience driving operational and financial performance in healthcare, Seth leads MSC’s revenue cycle, compliance, and finance functions, overseeing a team of 275 professionals.

At MSC, he has spearheaded major initiatives to transform the revenue cycle end to end—from patient intake and documentation to billing and collections—while advancing the company’s financial planning, analysis, and reporting capabilities.

Before joining MSC, Seth spent more than four years in public accounting, advising and auditing clients across healthcare, hospitality, and real estate. He holds a bachelor’s degree in accounting from Miami University of Ohio and a master’s degree from The Ohio State University.

He lives in Cleveland with his wife, Rachel, their two sons, and their mini goldendoodle, Luna.

Tue Mar 0311:15 AM – 12:45 PM126 A-C

MC05: Current and Future Trends and Innovations in Payor Relations

This advanced session will delve into sophisticated negotiation techniques for dealing with payors, focusing on complex contract negotiations, leverag

This advanced session will delve into sophisticated negotiation techniques for dealing with payors, focusing on complex contract negotiations, leveraging data analytics, and optimizing reimbursement rates.

Presented by the AAHomeCare Payer Relations

This advanced session will delve into sophisticated negotiation techniques for dealing with payors, focusing on complex contract negotiations, leveraging data analytics, and optimizing reimbursement rates.

Presented by the AAHomeCare Payer Relations Council

This advanced session will delve into sophisticated negotiation techniques for dealing with payors, focusing on complex contract negotiations, leveraging data analytics, and optimizing reimbursement rates.

Presented by the AAHomeCare Payer Relations Council

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Panel (3 or more speakers; 90 min)Session TypeManaged CareSession Track
Seth Weinstein
Jason Morin
Melanie Ewald
Amanda Minimi
Seth Weinstein
Seth WeinsteinVP of Finance, Medical Service Company
Jason Morin
Jason MorinVice President of Healthcare, Analytix Healthcare Solutions
Melanie Ewald
Melanie EwaldVP Payer Relations and Reimbursement, VGM Group, Inc.
Amanda Minimi
Amanda MinimiVice President of Health Solution Marketing & Operations, Aeroflow Health
Seth Weinstein
Seth WeinsteinVP of Finance, Medical Service Company
Jason Morin
Jason MorinVice President of Healthcare, Analytix Healthcare Solutions
Melanie Ewald
Melanie EwaldVP Payer Relations and Reimbursement, VGM Group, Inc.
Amanda Minimi
Amanda MinimiVice President of Health Solution Marketing & Operations, Aeroflow Health
Allow Registration:No
Capacity Unlimited:Yes
Do you feel as though there is a topic missing?:No
Wed Mar 0410:00 AM – 11:00 AM121 A-C

TEC07: Connected Care: How Technology is Uniting the HME Ecosystem

The HME industry is shifting from fragmented transactions to seamless experiences. HME providers, clinicians, health systems, and payors each face uni

The HME industry is shifting from fragmented transactions to seamless experiences. HME providers, clinicians, health systems, and payors each face unique challenges, but they increasingly share a common goal: faster, more transparent, and better-coor

The HME industry is shifting from fragmented transactions to seamless experiences. HME providers, clinicians, health systems, and payors each face unique challenges, but they increasingly share a common goal: faster, more transparent, and better-coordinated care.  In this panel discussion, leading experts from across the healthcare ecosystem— including health systems, HME providers, and health plans — will examine how technology is enabling a mor

The HME industry is shifting from fragmented transactions to seamless experiences. HME providers, clinicians, health systems, and payors each face unique challenges, but they increasingly share a common goal: faster, more transparent, and better-coordinated care.  In this panel discussion, leading experts from across the healthcare ecosystem— including health systems, HME providers, and health plans — will examine how technology is enabling a more connected and efficient experience.  From ePrescribing and AI-powered intake to payor-integrated workflows, this session will highlight how digital tools are transforming the future of home-based care by bringing together previously siloed stakeholders.

Learning Objectives:

  1. Understand the key pain points faced by providers, clinicians, payors, and patients in the current HME workflow.
  2. Discover how digital technologies are addressing inefficiencies throughout the referral-to-fulfillment journey.
  3. Identify ways that payor integration is reshaping expectations for transparency and coordination in HME.
  4. Discover how real-world organizations are collaborating across silos to achieve better outcomes with connected technology.
  5. Develop a framework for assessing your organization's role in the broader shift toward a connected digital medical ecosystem.

We will have a representative from an HME Provider, a Health Plan, and a Health System Clinician along with a moderator.

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Collaborative (2 speakers; 60 min)Session TypeTechnology and InnovationSession Track
Rob Boeye
Seth Weinstein
Michael Dick
Trevor Danley
Rob Boeye
Rob BoeyeEVP, Commercial Leader, Parachute Health
Seth Weinstein
Seth WeinsteinVP of Finance, Medical Service Company
Michael Dick
Michael DickChief Growth Officer, VieMed Healthcare
Trevor Danley
Trevor DanleyChief Operating & Technology Officer, Total Medical Supply
Rob Boeye
Rob BoeyeEVP, Commercial Leader, Parachute Health
Seth Weinstein
Seth WeinsteinVP of Finance, Medical Service Company
Michael Dick
Michael DickChief Growth Officer, VieMed Healthcare
Trevor Danley
Trevor DanleyChief Operating & Technology Officer, Total Medical Supply
Allow Registration:No
Capacity Unlimited:Yes
Do you feel as though there is a topic missing?:Yes
If yes, please submit topic here:2026 Competitive Bidding and how technolgy will play a large part
Mon Mar 023:30 PM – 5:00 PM129 A-B

TEC09: Show Me the Money: Where AI is Actually Impacting Margins

It’s been three years since ChatGPT opened the AI conversation, and since the industry has seen a significant growth of software vendors promising sma

It’s been three years since ChatGPT opened the AI conversation, and since the industry has seen a significant growth of software vendors promising smarter automation nearly every software vendor has promised smarter automation to improve your margins

It’s been three years since ChatGPT opened the AI conversation, and since the industry has seen a significant growth of software vendors promising smarter automation nearly every software vendor has promised smarter automation to improve your margins.

But where has AI actually moved the needle? 

Trey Holterman, CEO of Tennr and graduate of the Stanford AI Lab, will break down what meaningful AI adoption looks like on the ground: where it’s driven

It’s been three years since ChatGPT opened the AI conversation, and since the industry has seen a significant growth of software vendors promising smarter automation nearly every software vendor has promised smarter automation to improve your margins.

But where has AI actually moved the needle? 

Trey Holterman, CEO of Tennr and graduate of the Stanford AI Lab, will break down what meaningful AI adoption looks like on the ground: where it’s driven outcomes, where it hasn’t, and how to separate tech that sounds impressive from tech that drives results for DMEs:

 Where should DME leaders expect AI to prove itself:

  • Capturing more patients without increasing headcount
  • Preventing denials and clawbacks before they happen
  • Improving the relationship with referral providers


You’ll leave with a clear framework for evaluating whether a tool is helping you actually improve margins or just adding to the noise.

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Panel (3 or more speakers; 90 min)Session TypeTechnology and InnovationSession Track
Seth Weinstein
Trey Holterman
Dan Vasilj
Seth Weinstein
Seth WeinsteinVP of Finance, Medical Service Company
Trey Holterman
Trey HoltermanCEO & Co-Founder, Tennr
Dan Vasilj
Dan VasiljPresident and COO, Nationwide Medical
Seth Weinstein
Seth WeinsteinVP of Finance, Medical Service Company
Trey Holterman
Trey HoltermanCEO & Co-Founder, Tennr
Dan Vasilj
Dan VasiljPresident and COO, Nationwide Medical
Allow Registration:No
Capacity Unlimited:Yes
Do you feel as though there is a topic missing?:No