PD03: Beyond Incontinence: Leveraging High Performing Products to Increase Revenue and Support Aging In Place
As the home healthcare landscape evolves with an aging population, DME/HME retailers face both rising demand and new opportunities. This session reframes incontinence products not as commodity items, but rather as powerful tools to increase revenue, deepen customer loyalty, and support older adults aging in place at home.
Attendees will learn how high performing adult briefs and pullups can be positioned as essential health products, improving quality of life while driving repeat business. In this session, we will explore merchandising and practical cross-selling strategies, such as pairing incontinence supplies with diabetic care products.
Store owners will walk away with actionable ideas to educate their staff, optimize product placement, and become a trusted resource in their community. This presentation will deliver a roadmap to boost profits and enhance new customer growth & retention.
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