Generating Patients: Dos and Don’ts

September 1, 2019
AMARILLO, TX – An important component of the successful DME supplier is an innovative marketing program that results in the generation of patients. In implementing a marketing program the supplier must adhere to multiple federal anti-fraud laws

Internet Leads and Sham Telehealth Arrangements

August 24, 2019
Purchase of Internet Leads: When a lead generation company (“LGC”) sells leads to a DME supplier, and when those leads include patients covered by a government health care program (e.g., Medicare), then it is important that the arrangement not vi

Subcontracting with Another Supplier

August 17, 2019
AMARILLO, TX – Over the last 12 years, the DME industry has justifiably focused its attention on competitive bidding and audits. However, what has “snuck up” on the industry has been the increase in third party payor (“TPP”) contracts&#

Providing Oxygen on a Temporary Basis

August 10, 2019
AMARILLO, TX – Let us examine several scenarios: Scenario 1 – A Medicare beneficiary (“beneficiary”) has an office visit with a physician. The physician determines that the beneficiary needs oxygen now and without immediate oxygen, the be

Cross-Selling to Supplier’s Own Customers

August 3, 2019
AMARILLO, TX – Assume that ABC Medical Distributors (ABC) sells health-related products (“ABC Products”), not covered by Medicare, to DME suppliers. DME suppliers, in turn, resell the ABC Products to their customers. Assume that XYZ Medical

Baird on Electronic AOBs

July 26, 2019
AMARILLO, TX – The following question often arises: “Is a DME supplier limited to collecting blue ink AOBs or can the supplier rely on recorded phone calls for AOBs?” The short answer is that suppliers can use recorded phone calls for AOB