Advertising, Marketing, & Sponsorship Opportunities
Print: Put your message in the hands of attendees by advertising in the printed show directory.
Pre & Post Show: Before and after the show, reach thousands of HME/DME buyers through medtrade.com sponsorships or the Medtrade Monday e-newsletter sponsorships.
At the Show: Maximixe brand impressions with Medtrade’s captive audience of home healthcare providers and suppliers. Stand apart from your competition and get noticed.
Medtrade Show Directory
The show directory is the most read resource at the show. It’s the first thing attendees read when they arrive at the show, it is looked at numerous times during the show and is used for reference after the show! Make an impact each time it is in an attendees hand by advertising in the Medtrade Show Directory.
Specs
| Full Page Bleed Full Page Non Bleed Will trim to |
7.25” x 9.25” 6.5” x 8.5” 7” x 9” |
| 1/2 Horizontal | 6.5” x 4.5” |
| 1/2 Vertical Non Bleed 1/2 Vertical Bleed Will trim to |
3.25” x 8.5” 3.75” x 9.25” 3.5” x 9” |
| 1/4 | 3.25” x 4.5” |
| ¼ Page Banner Spread Will trim to |
14.5” x 2.25” 14” x 2” |
| PDF files to be sent as 300 dpi CMYK | |
Files are due by February 20.
medtrade.com Advertising
Attendees rely on the Medtrade website to provide them with the most up-to-date information on exhibitors, registration, conference sessions, special events and more. What better way to highlight your company, product or service to the HME industry than by placing a banner ad, including a link to your company’s website in a highly visible position on the official show website.
| Ad Unit | Size (Pixels) | One Month | Three Months |
| Top Banner | 970×90 | $2,500 | $2,000/month |
| Bottom Banner | 728 x 90 | $1,000 | $750/month |
Medtrade Monday
This weekly e-newsletter is delivered to approximately 13,000 HME professionals every Monday. This is a year-round opportunity to position your company and products in front of your target audience. Contact your account executive for more information.
| Investment | |
| $2,000 | Per Edition |
| $1,000 | Each if three issues are purchased |
| $800 | Each if siz issues are purchased |
| $600 | Each if twelve issues are puchased |
| Opt-ins | 12,000+ |
| Open Rate | 37% |
| Click Rate | 19% |
Direct Marketing
Invite your customers and prospects to visit your booth at Medtrade! Promote your brand/products, invite buyers to schedule meetings, visit your booth, order show specials, and buy. Send your message to attendees via email and/or direct mail. For email, your HTML message will be sent to registrants via Medtrade’s email vendor. For mail, please use our turnkey postcard service at medtradedirect.com. Content must be approved by Medtrade Show Management. Dates are limited and are assigned on a first come first served basis.
Investment (email). . . . . . . . . . . . . . . . . . .$2,450
Investment (mail). . . . . . . . . . . . . . . . . . . .$1,000 (does not include cost of creating, printing or mail house services)
Countdown to Medtrade Emails
Leading up to Medtrade, pre-registered attendees will receive four Countdown to Medtrade emails filled with news and information relevant to their upcoming time at the show. Have your logo or banner ad included in these emails with a link to your Medtrade Connect profile where attendees can view your company info, product categories, photos, press releases, and more.
Investment . . . . . . . . . . . . $720 for logo
Investment . . . . . . . . . . . . $1,000 for banner ad; $4,000 for exclusive ad in all four editions.
Social Targeting Extension (STEP) Program
In our STEP program, we design & implement a social media campaign, to increase awareness of your products & engagement with the Medtrade audience. The advertiser’s content is promoted via a paid Facebook & Instagram S.T.E.P. campaign, leveraging Medtrade account with a target audience comprised of Medtrade readers. A custom look-a-like audience of Medtrade’s database is created from our 1st party data. Custom segments specific to your ideal customer (ie. textile screen printers, embroiderers, digital decorators, etc.) can be created along with custom segments with readers who have engaged with our site.
Investment:
Linkedin: $,1000
Facebook: $500
Tweet: $250
All three: $1,500
PLEASE NOTE, additional costs will apply to some options: + additional costs may apply, i.e. production | * supplied by sponsor
+ additional costs may apply, i.e. production
* supplied by sponsor
Consulting Cocktail Hour – 5 available
Buy everyone a round when you sponsor this networking event! Attendees will have the opportunity to mingle with industry experts and ask them questions while relaxing with peers after the first day of sessions.
$1,500
Conference Pens or Pads * – SOLD
With over 35 conference sessions, you will have an opportunity to reach numerous attendees by sponsoring conference notepads and/or pens. Your branded notepads and/or pens will be placed in every conference room to reach maximum exposure. Sponsor will also receive logo on website and in show directory.
Investment . . . . . . . . . . . . . . . . . . $1,200
Sponsor may provide logo’d napkins.
Inquire for pricing
The Medtrade app is a great way to increase your exposure, before, during, and after the show. Attendees will use the app to navigate the show, search for products, exhibitors, speakers, and more. This exclusive sponsorship includes your logo on the screen as the app opens, your banner ad on the app’s home page, and more. Sponsor will also receive recognition in app promotions, logo on website, and logo in show directory.
Investment: $7,000
Showcase your newest products and innovations to attendees as they cast their vote for Providers’ Choice awards. If you have a new product and aren’t in this pavilion, you’re missing exposure–90% of attendees will visit the New Product Pavilion (sponsored by HomeCare Media).
Product(s) must have been introduced no more than 12 months prior to event.
Investment: $700
Official Show Lanyards * (Exclusive) – SOLD
Be the only one to have your company’s name/logo draped around the neck of every attendee, speaker, and exhibitor. Send us your company branded lanyards, which we will then distribute at show site registration. (photo shows badge holder, not included)
Investment: $5,500
Official Show Attendee Bag * (Exclusive) -SOLD
Leave a lasting impression on the minds of all attendees by becoming the official sponsor for our show bags. Attendees will rely on your show bag to place all their important items in. Your logo will be carried throughout the expo hall by thousands of attendees.
Investment: $3,000
Conference Beverage Sponsor (3 available)
Provide Coffee in the am while supplies last and water to conference attendees throughout Day 1 of the Medtrade Conference. We will provide napkins and a sign recognizing the sponsor. If the sponsor would like to provide logo’d cups, we will set out.
Inquire for pricing
Welcome Reception Bar Sponsor (3 available)
Buy attendees a round by sponsoring a bar at/near* your booth! This opportunity is sure to generate traffic as attendees relax and mingle at the new opening reception. Sponsors will receive recognition on the website, sponsor and bar signage, mobile app, emails and social media posts.
$2,400
* Bar will be located as near to booth as floorplan/facility guidelines will allow
On-Site Promotional Signs
As attendees navigate through the exhibit hall, make your company stand out by branding your company name/logo directly on a show aisle sign. Make your booth location be visible to all attendees.
$7,500
Make a lasting impression on attendee’s minds after they enter the KBHCC. Have your company banner hang in a prominent location. Locations are determined based on traffic flow and production costs vary depending upon location.
$4,000
Announce your company’s presence and direct attendees to your booth with these impressive modern sign structures. Standing almost 12 feet tall and located where all attendees must pass by, your sign won’t be missed!
Inquire for pricing
Use floor decals to guide attendees directly from the show floor entrance to your booth or use them to designate specific exhibitors. Any way you use them, the floor decals will stand out as attendees navigate through the show.
$1,500
Social Media and Video Opportunities
Live on Location Social Media Videos
Reach Medtrade attendees and non-attendees from your booth with a Live Social Media Interview at Medtrade! Build your authority and tell your story straight from the show floor with this 3-4 minute live interview. The live interview will be conducted from your booth and will receive exposure on Medtrade social media accounts. Learn more about what is included in with this package.
Beyond the Booth Video Production
You’ve brought your best to Medtrade, so why not capture it on video to go “Beyond the Booth”? Extend the life of your trade show investment and reach more customers with a professionally produced video which highlights your company and product/service. Learn more about what is included with this package.
Expand your reach during the show with extra promotion of your booth through our featured social media posts! A photo of your booth, team, and product will be posted to the Medtrade social media accounts. Learn more.