When it comes to positive review responses, post quickly, perhaps every Friday in a regular commitment to reputation management. “Responding to a positive review online is a chance for marketing,” Rutti said. “If it’s a bad review, make certain they’re talking about your business. If it’s not, you can dispute. Reach out to staff and speak specifically about the review.”Rutti pointed out that ultimately it’s best to be sincerely apologetic and find out what kind of remedy may assuage the customer. If a remedy is implemented, wait a week and ask the customer to remove the bad review. However, if the review remains, write a sincere response.Ultimately, consumers have lots of choices to find information on local businesses, and Nathan Purcell, CEO, The Rawr Agency, encourages providers to make sure they are visible and ensure information is correct with the following aggregators: Infogroup/Neustar; Localeze; Factual; and Foursquare—or use SaaS platforms such as Yext to rapidly deploy and sync listings.Top review sites by average monthly U.S. traffic are:
- Google My Business
- Amazon
- Yelp
- Trip Advisor
- Better Business Bureau
- Yellow pages
- Manta
- Angies List
- Foursquare
Attendees with a Conference Pass can go to more educational sessions on day two of Medtrade Spring. The Expo Floor is open from 9:30 a.m. to 4:00 p.m. Those who missed Medtrade Spring should consider attending Medtrade, scheduled for Nov. 2-4, 2020 at the Georgia World Congress Center in Atlanta.
