LAS VEGAS – Medtrade Spring has a “friendlier format” this year, with the majority of sessions on Monday, March 30. The new format is specifically designed to minimize the overlap between Expo floor time and valuable educational sessions. W

LOS ANGELES – The CEO of Los Angeles-based SuperCare Health is not one to focus on gloom and doom. As the head of a 13-location DME largely focused on clinical respiratory management, John Cassar did not blink when he got zero competitive bidding c

LAS VEGAS – For several years, there has been a tremendous buzz in our industry regarding retail sales. Everywhere you look, there are articles discussing the importance of getting into the retail business and manufacturers designing and launch

ATLANTA – It’s been the hot topic for a number of years now, and to provide Medtrade attendees with the best resources available in the industry, the Medtrade Education Advisory Board decided to approach it differently this year. The Audit Po

LAS VEGAS – Every day, 10,000 baby boomers hit 65 years of age. Shahar Boyayan knows that you’ve heard the statistics ad nauseum, but do you know the “new rules” for marketing to this influential group? Shahar (pictured, left) and her dau

LAS VEGAS – Once you’re on the grounds at Medtrade Spring, scheduled for March 30-April 1, 2015, the entire conference schedule can fit right into your smart phone via Medtrade Mobile, which can be accessed at www.medtrademobile.com. “Medtr