ATLANTA – Medtrade exhibitor Transfer Master, a Graham-Field brand and innovator in adjustable home hospital beds, has launched a full brand refresh designed to boost dealer success and consumer engagement. The relaunch features a new visual identity and logo, a high-performance website with a dealer locator, refreshed product imagery and videos, and a new dealer education series focused on helping partners close more sales in the growing Active Aging market.
The new platform (www.transfermaster.com) centers on two taglines: “Dreams, Made Easy™” for Transfer Master’s adjustable beds and “Active Aging, Made Easy™” for Graham-Field’s wide range of independence and mobility solutions—uniting comfort, support, and everyday usability under one brand experience.
What’s New (and Designed for Dealers)
New Brand Identity & Website: A modern look and streamlined site architecture that reduces clicks to key info, with clearer product pages and faster spec access.
Dealer Locator Tool: Converts consumer interest into local sales by matching shoppers with nearby authorized partners.
Asset Library for Partner Websites: New imagery and short product videos—ready to embed, sized for web, and organized by model—to help dealers refresh pages in minutes.
Dealer Education Series: Bite-sized explainer videos to help reps overcome objections, close with confidence, and adopt repeatable best practices for steady growth.
DTC-Friendly Social Strategy: A consistent cadence of educational content that drives qualified traffic—and keeps products top-of-mind for families researching at home. “Our sales partners told us exactly what they needed—and we listened,” said Ryan Gordon (pictured at Medtrade 2025), national director of Sales. “This launch gives your team the tools to convert consumer curiosity into confident purchases: clearer education, fresh imagery, stronger proof, and faster paths to ‘yes.’”
Expert-Guided, Data-Driven, DTC Transformation
Transfer Master’s consumer go-to-market strategy is supported by homecare marketing consultant Lisa Wells and digital analytics consultant Jess Combs—bringing additional strength in AI adoption, storytelling, sales enablement, and measurable performance to fuel Transfer Master’s go-to-market success.
“It’s been a privilege to help shape Transfer Master’s DTC strategy and bring this vision to life,” Wells shares. “By integrating AI into Graham-Field’s marketing workflows, we’ve accelerated speed to market and raised the quality of educational resources for consumers and partners. This launch reflects collaboration across Graham-Field’s teams—aligning storytelling, analytics, and technology to support scalable growth and help more families thrive comfortably and independently at home. This launch is just the starting line. Our new site gives us the tools to truly understand our customers — their questions, their concerns, and what they need most as they navigate aging at home.”
“By using analytics to see which resources genuinely help and where we can make the journey easier, we’re able to advocate for our customers and continuously refine how we support both families and our dealer partners every step of the way,” adds Jess Combs.
Why It Matters Now
Active Aging is the fastest growing audience segment in our industry. Families are researching earlier, comparing more carefully, and expecting video-forward education that answers questions on the spot so their loved ones can continue living at home, safely and confidently. Transfer Master’s new brand experience meets them there—then connects them with our bed experts via the dealer locator, improved product pages, and ready-to-use sales content.
Call to Action for Dealers
Get Listed / Update Your Listing: Ensure your details are accurate in the Dealer Locator, contact Ryan Gordon to request being listed.
Refresh Your Website: Update your site with our new images and short videos for product pages.
Train Your Team: Watch our upcoming Dealer Education Series to sharpen objection handling and close rates, as we email partners a new video bi-monthly.
Co-Market: Tap into our DTC social content and persona-based campaigns to drive qualified leads.
