RALEIGH, N.C. – Longtime Medtrade presenter Jim Greatorex (pictured at Medtrade in Dallas) has joined DwellSafe, a virtual home safety platform, where he will serve as strategic advisor. Greatorex is former vice president of VGM Live at Home and brings more than 30 years of experience in home safety, accessibility, and care-centered innovation.
Greatorex joins DwellSafe at a moment when the aging U.S. population is increasingly shifting to the home. “Jim has played a key role in shaping the home access space and pushing it forward,” said Jonathan Hills, co-founder of DwellSafe. “He knows where the system falls short—and where it needs to go. We’re aligned in building something better, grounded in clinical insight, technology, and trust.”
At VGM Live at Home, Greatorex helped grow one of the largest national networks of home accessibility providers and vendors. He now brings that same strategic vision to DwellSafe, supporting the company’s partner growth, product development, and referral ecosystem.
“I’ve spent my career advocating for safer, more accessible homes,” said Greatorex. “DwellSafe represents a fresh, intelligent approach to the challenges we’ve been talking about for years—one that’s rooted in both clinical credibility and practical implementation.”
DwellSafe is currently expanding partnerships with healthcare providers, home modification companies, and community organizations to make evidence-based safety assessments available to more families nationwide.
