WATERLOO, IA — Medtrade exhibitor VGM & Associates has released the “VGM Playbook: Building a Smarter, Stronger Business”—designed to help home-based care providers optimize operations, leverage technology, and position their organizations for long‐term success in an increasingly complex healthcare environment.  

Built from insights across VGM’s industry experts and vendor partners, this playbook addresses how providers can work more efficiently while positioning their businesses for the future, from operational efficiencies and revenue optimization to digital transformation, payer relations management, and education.

Key areas explored in the playbook include:
• Strategic operations and scalable growth, including how data, marketplace insights, and revenue optimization can strengthen core service lines and support sustainable expansion.
• Technology and digital transformation, with actionable guidance on AI, automation, SEO, and digital decision‐making that supports business performance.
• Education, payer relations, and risk management, highlighting how ongoing education, proactive strategies, and operational safeguards build resilience in a changing regulatory landscape.

“Our industry is being asked to do more with fewer resources while navigating constant change,” said Lindy Tentinger, president of VGM & Associates. “This playbook is about helping providers step back, evaluate how their business truly operates, and identify smarter, stronger ways to move forward. It’s all about building a business that can adapt, scale, and thrive long term.”

Members can download their copy at vgm.com/playbook or by logging in to the VGM members-only portal and downloading it from the Playbook tab.