DALLAS – Revenue cycle optimization experts at Medtrade exhibitor ACU-Serve recently appointed Sidney S. Simmons III (Sid) as their new executive vice president of Sales. Based in Jacksonville, Florida, Sid brings a wealth of experience and a proven track record in driving sales growth and fostering industry-leading teams.

Sid joins ACU-Serve as the company builds momentum with a steady flow of new opportunities and successful partnerships. As executive vice president of Sales, Sid will oversee the company’s sales team and lead initiatives to optimize and expand sales operations. He is also being brought in to expand ACU-Serve’s reach into the Home Health and Hospice markets, where Forcura and Corridor Group operate.

Sid began his career in software development before transitioning to leadership roles in sales and operations. At Forcura, a healthcare technology startup, he played a crucial role in scaling the company’s growth between 2016 and 2020, culminating in a successful private equity acquisition.

Over the last four years, he served as vice president of Sales at The Corridor Group where he helped drive growth toward an acquisition of the business by WellSky, a leading community care technology and services business.

Speaking about his decision to join ACU-Serve (2024 booth pictured right), Sid said: “The momentum at ACU-Serve is incredible, and I see tremendous potential to optimize what the team has built. I’m excited to collaborate with this talented group and continue driving innovation and growth.”