SAN DIEGO – Medtrade exhibitor Resmed recently introduced a comprehensive brand evolution designed to unify its brand portfolio to serve more people and healthcare providers worldwide, and reflect growing direct-to-consumer engagement.

For 35 years, Resmed has pioneered innovations in respiratory therapy, including CPAP therapy and digital health solutions. The company’s last major brand update in 2014 marked its shift to connectivity, introducing cloud-connected medical devices for sleep apnea therapy.

According to a company press release, “Resmed is taking the next step – transforming into a fully unified health technology brand that serves millions of consumers, healthcare professionals, and software users worldwide…Through its brand evolution, Resmed accelerates its ability to reach people where they are – and help them sleep better, breathe better, and improve their overall health and well-being.”

“We are at a pivotal moment in health – sleep and breathing health are gaining the attention once reserved for diet and exercise, with consumers taking a more proactive role in their care,” said Katrin Pucknat, Resmed’s chief marketing officer. “Our brand evolution is more than a new look – it’s a bold step in our strategy to make sleep and breathing health a mainstream priority in global healthcare.”

As part of the brand evolution, Resmed plans to consolidate its brands, products, and services under a single Resmed brand over the next couple of years, creating a more streamlined view for consumers and healthcare providers. This transformation is accompanied by a new visual identity, redesigned logo, and refreshed brand voice—reinforcing Resmed’s position as an approachable, people-centered, and forward-thinking health technology company.

The brand evolution aligns with Resmed’s mission to create life-changing health technologies that people love and coincides with three major market-facing initiatives aimed at reshaping perceptions of sleep therapy and expanding awareness:

• the company’s first U.S. consumer campaign aimed at destigmatizing CPAP therapy and positioning sleep health as more approachable;
• a targeted primary care physician (PCP) education campaign starting in the U.S. to help drive earlier diagnosis and intervention for sleep apnea; and
• a sleep health awareness campaign in key markets in Asia Pacific and Europe focused on helping to overcome the barriers to seeking treatment for sleep apnea.

“Resmed has evolved beyond its origins as a CPAP device and mask manufacturer. Our new brand reflects who we are today – a global leader in health technology, delivering solutions that help people rise to their full potential through better sleep and breathing, with care delivered in the home,” said Mick Farrell, Resmed’s chairman & CEO. “With this evolution, we are reaffirming our commitment to empowering 500 million people worldwide to achieve their full health potential by 2030 and changing the delivery of healthcare.”