ATLANTA – New Centers for Disease Control (CDC) data has spawned more consumer press on the negative effects of sleep deprivation. The latest comes courtesy of the June 22 USA Today via reporter Nanci Hellmich.

The USA Today piece reiterates that sleep deprivation is associated with an increased risk of many serious health problems, including obesity, high blood pressure, type 2 diabetes, depression, heart attacks and strokes, as well as premature death and reduced quality of life and productivity.

“CDC data show that 28% of U.S. adults report sleeping six hours or less each night, and that’s just not enough for most people, experts say,” writes Hellmich. “It’s no wonder that the CDC calls insufficient sleep ‘a public health epidemic.’”

Sleep is so critical to good health that it should be thought of “as one of the components of a three-legged stool of wellness: nutrition, exercise and sleep,” says Safwan Badr, a past president of the American Academy of Sleep Medicine and a sleep expert with Detroit Medical Center and Wayne State University, in the article. “The three are synergistic. It’s hard to lose weight if you are sleep deprived. It’s hard to eat healthy if you are sleep deprived. It is hard to exercise if you’re tired.”

Sleep medicine will continue to be a prime area of interest at Medtrade, scheduled for Oct 20-23, at the Georgia World Congress Center in Atlanta. Educational sessions that touch on sleep include:

OSA, Disease State Market Diversification
Speaker will outline disease states that are associated with obstructive sleep apnea patients. Market segmentation can be done here by sales staff in the many associated comorbid condition areas such as, COPD, Diabetes, Stroke, Hypertension, AFIB, CHF, Spinal Cord Injury, Obesity, Gerd, and a new diagnosis now being studied, Metabolic Syndrome.
Presenter(s): Peter Allen, Clinical Coordinator, Main Line Health System

Thinking Outside the Box: How Engaging the Patient is Transforming Patient Care
This session will provide information on how the use of technology can engage the patient to be compliant to their CPAP therapy which leads to increase provider revenues.
Presenter(s): Mark Aloia, PhD. Senior Director Global Clinical Research, Philips Respironics; Tony Ross, Sr. Field Marketing Manager, Philips Respironics

Let’s Talk About the Respiratory Audits
In this session, the discussion of audits with various respiratory equipment will be reviewed for example, nebulizers, non-invasive ventilators, PAP and RAD devices, and oxygen equipment. The purpose of this presentation is to review the various audits that are occurring in the respiratory world and why they are occurring. The attendee will have the chance to discuss their respiratory audits issues.
Presenter(s): Ronda Buhrmeser, Reimbursement Specialist, The VGM Group

• Providers who wish to register for Medtrade should CLICK HERE.    
• The full link for registration is http://registration.experientevent.com/showmth141/default.aspx?flowcode=att
• Pricing for events can be found here: https://medtrade.com/attendee/pricing.shtml

Exhibitors have already bought 95% of the floor space at the Georgia World Congress Center in anticipation of what could be the most important Medtrade in the event’s long history. For a complete list of exhibitors and/or additional information about the show, visit medtrade.com.