Jeff Hedges, CDME, president & CEO of R. J. Hedges & Associates, once again presided over the course that aims to prep attendees to pass the BOC-affiliated CDME exam.
Raquel and Crook, along with about 15 other attendees, will take the two-hour CDME exam on day two of Medtrade Spring in an effort to attain the designation. Successful completion of the exam shows broad knowledge of the DME/supply industry, including prescription verification, intake process, product selection, dispensing and setup, documentation, billing, compliance, and performance management.
Attendees who missed BOC’s Introduction to the Certified Durable Medical Equipment Specialist (CDME) will have another chance to take the multi-hour workshop and exam at Medtrade when the show convenes Nov 2-4, 2020, at the Georgia World Congress Center in Atlanta.
Create Reports Like a Champion
Speaker Deb Mills of Brightree helped attendees gain insight into their business through data reported in a manageable way. This four-hour workshop focused on best practices for building and managing reports to help run the business, including the Ad-Hoc reporting tool.
Whole Person Marketing: Best Practice Training
Lisa Wells, vice president of Marketing, Cure Medical, tackled a variety of marketing challenges on day one, beginning with the intriguing possibility of working with social media influencers to boost awareness for a company and/or specific products.
Chelsie Hill (pictured), a media personality, professional dancer, and founder of The Rollettes, described her work as a social media influencer who works with various companies to organically boost awareness of products that she uses. “You can find someone in your community who actually uses your product,” said Hill, who sustained a spinal cord injury a decade ago.
“Check Instagram and start doing the research,” said Joe Loera, producer and talent manager who works with The Rollettes dancers (among others) in partnership negotiations. “Pay a certain amount for one post and see how it works.”
Wells also covered:
- Clinical Marketing Tactics that Open Referral Office Doors (co-presented with The Seated Nurse, Andrea Dalzell, RN, BSN);
- Leveraging Manufacturer Resources for Best Practice Co-Op Marketing (co-presented with Cure Medical VP of Sales Chris Sellwood); and
- Creating Advocacy Campaigns that Speak to the Heart and Mind (co-presented with industry lobbyist Madonna Long, NCART Director Mickae Lee).
Wound Care 101: Physiology, Wound Products and Reimbursement
VGM Speakers Ronda Buhrmester, CRT, CFm, senior director of Payer Relations & Reimbursement, and Heather Trumm, BSN, RN, CWON, director Wound Care, The VGM Group, Inc., presented a convincing prediction of where wound care is and where it’s heading in the DME industry. Trumm and Buhrmester walked attendees through the physiology of wound care, along with reviewing billing and reimbursement guidelines.
HME Master Sales Training
Mike Sperduti, founder of Emerge Sales brought his trademark high energy to a workshop covering four topics: Effective Communication Strategies That Generate New Patient Referrals; Cold Calling – The Key to Driving New Patient Referrals & Growth; Getting Inside the Minds of Your Referral Sources So They See You Are the Only Choice for Their Patients; and How to Close the Sale Every Time and Generate Lots of New Patient Referrals.
Look for more opportunities for in-depth learning when Medtrade convenes Nov. 2-4, 2020, at the Georgia World Congress Center in Atlanta.