ATLANTA – Sarah Varner recently made the jump to senior director of marketing for Emerald’s healthcare events. As a 9-year Emerald Expositions veteran, Varner will continue developing marketing plans for Medtrade shows, and help to oversee Healthcare Design (HCD) and Environments for Aging (EFA).
“I’ve worked on Medtrade since my first day,” Varner says. “I’ve worked on HCD and EFA since they were acquired. Trade shows are still relevant, because they provide a place to make connections with peers, vendors, and experts, and to form a community that’s a helpful resource all year long. You just don’t connect with someone via email or phone the way you do face-to-face.”