ATLANTA – Speaking with HME providers about Medtrade Spring and Medtrade is usually a redemptive experience. I call up providers after the show and even approach them on the trade show floor.
When I employ the in-person strategy, attendees always eye me warily. Am I trying to sell them face cream? Don’t worry, those exhibitors are gone forever. Do I want to enlighten them about a fantastic network marketing opportunity? Once they hear that I merely want opinions, the skepticism melts and the truth telling begins.
Some say the educational sessions are too basic, others claim they are too complex. Fortunately, most agree they are usually right on. Every teacher knows that finding the right level of complexity is difficult. Speaking to the lowest common denominator is not a good strategy, and getting too high level is also problematic.
A good strategy for attendees looking for high-level advice is to seek out “Advanced Level” sessions, which are available in all of the tracks. If that still does not do the trick, ask questions. Challenge the speakers, spark discussion among panelists, and satisfy your curiosity.
The Medtrade educational advisory board (EAB) recently met, and they are discussing multiple possibilities. Meanwhile, the show floor is filling up fast with companies small, medium, and large.
In speaking with so many people, the words of poet John Lydgate, later adapted by President Lincoln, inevitably come to mind: “You can please some of the people all of the time; you can please all of the people some of the time; but you can’t please all of the people all of the time.”
Fortunately with Medtrade, the famous line is tweaked somewhat: We can please most of the people most of the time. That’s our aim, even our obsession. From Oct 15-17, 2018, I encourage you to get out of your comfort zone, or back into it, and attend the nation’s premiere HME-focused event. You will likely get inspired, motivated, and rejuvenated. Ultimately, that is worth your time, money, and effort.
Greg Thompson is editor of Medtrade Monday, and media relations director, Medtrade.
