ATLANTA – When Medtrade organizers decided to make changes to the show schedule, I received some e-mails. Most people were happy the show would now end on Wednesday, Oct 25, instead of Thursday, Oct 26. With times still tough, it meant some savings on expenses.
When show director Kevin Gaffney revealed that a show-ending networking reception (on Wednesday, Oct 25) would also be added to the mix, plus a chance to win $5,000 for reception attendees, there were also no objections. Most of all, it seemed that many people agreed with the decision, and exhibitors are also on board (see top story in today’s Medtrade Monday).
Will this be the “permanent” schedule? As it turns out, getting it right is a moving target. Members of the show’s advisory board may change the schedule yet again depending on the feedback they receive. When you complain and/or praise the show, they listen—they really do.
The HME industry is so unlike other industries, with providers going out of business while demand for equipment goes up. The show responds to these trends, as it must. If and when the industry starts to grow and expand, the show may return to its 3.5-day schedule.
It ultimately depends on you and your opinions. And speaking of your opinions, are you optimistic about the future? If you are, I want to share your thoughts with Medtrade Monday readers. Is your business model thriving? I want to know about it. I’m not here to give away your secrets, but instead to reveal your philosophy. If you feel a revelation coming on, send me an e-mail. I look forward to seeing you at Medrade, scheduled for Oct 23-25 at the Georgia World Congress Center in Atlanta.
Greg Thompson has edited Medtrade Monday for almost six years, and can be reached via e-mail: email@example.com.