ATLANTA – Medtrade exhibitor Trella Health has rolled out new enhancements to its Marketscape CRM platform. Developed with feedback from customers, the enhancements are designed to streamline workflows, improve goal-tracking, and minimize admin tasks. This enables sales reps to maximize field time, strengthen referral relationships, and drive growth for their organizations.

“We’re thrilled to unveil these new enhancements in our CRM; through continuous improvement and consistent innovations, we are dedicated to delivering solutions that boost efficiency, save valuable time, and drive cost reductions,” shared Kathy Ford, chief product officer at Trella Health via press release. “Our mission is clear: to empower our customers and their go-to-market teams with the tools they need to strategically grow and achieve unparalleled success.”

The launch of new meeting and event scheduling features has resulted in a 41% decrease in time spent creating events and a 27% increase in saving events.

Goal creation to track objectives more effectively include the ability to:
• create customized KPIs to easily build and assign goals and help drive referrals from specific insurance types that align with incentive plans;
• create goals using all status types for referrals and orders, ensuring customers have the most comprehensive view of progress;
• increased clarity and provide the team with increased clarity and organization by offering a single location where achievements can be viewed and celebrated; and
• access clear and concise performance metric updates anytime, anywhere, on the go or at your desk.

“Trella Health’s forward-thinking CRM solution has significantly enhanced our sales operations, offering capabilities that have transformed our approach to healthcare analytics,” shared Trina Lanier, chief growth officer at Choice Health At Home. “We’re excited about the newest innovations they are bringing to their CRM as they continue to set the standard for offering solutions that impact the healthcare industry.”