ATLANTA – Along with the familiar companies and large booths at Medtrade, 86 companies (and counting) will be making their debuts at the nation’s largest HME-focused trade show. “In some ways, the numbers tell a story of optimism,” says Mark Lind, associate show director, Medtrade. “These new companies see the demographic numbers and they see opportunity. They see a vibrant distribution channel among HME providers, and they want in.”
Durhan, N.C.-based Lock Laces began to eye Medtrade after initially pursuing the endurance athlete market. “We got together with a track athlete to patent Lock Laces,” explains Ellis Keese, customer service and events coordinator. “Originally, they were meant to make transition times in triathlons easier and faster.”
They exhibited at a few running shows, but quickly realized they could reach a broader demographic. “We thought Lock Laces might make life easier for all types of people, whether those be children with special needs, people with fine motor skill impairments, people with prosthetics, the elderly, all kinds of individuals,” Keese says. “We’ve sold over 5 million pairs worldwide, and we’re in several thousand retail stores across the U.S. in over 15 countries.”
In networking with specialty running retailers, Lock Laces made inroads with orthopedic retailers, eventually selling to people with hip replacements, and various other joint replacements. “We heard about Medtrade through the grape vine, and we thought it would be a great fit, and hopefully we will learn a lot too,” Keese says. “We’ve heard great things about it, and just thought that this would be a little bit more of a fit demographic for us.”
Medtrade attendees can find Lock Laces at Booth #2467.
Medtrade takes place Oct 21-23, 2019, at the Georgia World Congress Center in Atlanta. Click Here to register for the show, or copy and paste the link below. Advance Rates are in effect through Oct. 15.
http://registration.experientevent.com/ShowMTH191?Flow=ATTENDEE&MarketingCode=MTMON
New products are a top priority and providers can find them at Medtrade. Dealers across the country come to Medtrade events to see and test the largest display of HME products from familiar and new manufacturers.
Last year, more than 80% of attendees found new products to bring home to their businesses. Join them and other HME professionals this October and find new products that will make a difference for your business. What types of products will you see?
- Aids to Daily Living
- Bathroom Safety
- Beds/Mattresses
- Billing/Reimbursement
- Business Services
- Incontinence
- Nursing Supplies
- Orthopedic/Orthotic
- Rehab Products
- Respiratory/Oxygen
- Retail Products
- Sleep Therapy
- Walkers/Walking Aids
- Wheelchairs & Scooters
- Women’s Health
- Wound Care Products…
