ATLANTA – I began working with Medtrade in 2017 within the sales department, eventually serving as show director in 2021. It’s been a satisfying ride, but I will be stepping away in 2024. I will remain with Emerald (Medtrade’s parent company) but working on different shows.

I’m proud of the work we achieved as a team at Medtrade over the years. With the pandemic, and before, to now—Medtrade is in a stronger position. We were able to deliver on a consistent industry request that we schedule one show per year, instead of two.

Emerald leadership had the open-mindedness to engage in these conversations, ultimately arriving at the decision to move from Atlanta to Dallas, and agreeing that one annual show would be best for the HME industry. It’s a long-term vision. and I’m glad to see it thriving.

We’ve come a long way. The shows in 2017 and 2018 reflected the industry in many ways, with multiple providers out of business due to reduced reimbursement rates and the continuing effects of the competitive bidding program. Those challenges are not over, but today we have a more positive energy around the industry and Medtrade.

Attendance numbers are solid in advance of the show, which is set for March 26-28 at the Kay Bailey Hutchison Convention Center in Dallas. The team is in place to deliver in a serious way. The experienced pros we have are more than capable, and the future looks bright for Medtrade. I’m proud to depart knowing that the show is in a better place.

I’m grateful that the industry was willing to work with me, and in rolling with some of the bold things we tried—some worked and some did not. We tried a band in the hallway, an opening night reception, and even one show during summer in Phoenix. My goal was to never be accused of doing the same thing year over year, and we delivered on that.

We were always trying something new to improve the attendee experience, and new leaders are ready to continue that tradition. Farewell and have a great Medtrade in 2024.

York Schwab’s Medtrade career started in 2017 (sales) before switching to show director in 2021. Schwab will remain with Emerald, working on other shows in the Emerald family.