DALLAS – The American Association For Homecare (AAHomecare) is launching its innovative “WHY Campaign” at Medtrade. The campaign, centered around the question “What’s your WHY for being in the HME Industry?”, aims to celebrate the passion and dedication of the HME community while highlighting the value of HME and the importance of membership in AAHomecare to enhance advocacy efforts.
Discovering Your WHY
In the demanding and ever-evolving HME industry, it’s crucial to understand the underlying motivations that fuel individuals’ commitment and dedication. For many, including AAHomecare, the WHY stems from a deep-rooted desire to ensure homecare’s rightful place in America. The impact that companies make on the lives they touch every day serves as a constant reminder of one’s WHY, especially during challenging times.
You know your WHY—membership with AAHomecare is part of your HOW. As the nation’s #1 homecare policy advocate, AAHomecare stands with the HME community, fighting for their businesses and the people they serve.
Engaging Activities At Medtrade
Medtrade attendees are invited to share their personal “WHY” of being in the HME Industry at AAHomecare’s booth (#750) by filling out cards and adding to the display wall. Participants can have their WHY captured by a photographer and get inspired by fellow attendees’ cards. These images and messages may be used in future value of HME/homecare campaigns.
Promoting Membership With AAHomecare
AAHomecare is so confident in the value of membership that it’s offering two promotions this month to invite companies to join and experience the ROI of membership.* Companies that join AAHomecare at Medtrade will be eligible to win a giveaway of a free 1st-year membership and a 30-minute consult with AAHomecare policy staff on a topic of their choice. Companies who join by March 31st receive 1/3 off the membership rate for one year.
Join AAHomecare At Medtrade
AAHomecare invites Medtrade attendees to visit their booth (#750), share their WHY, and learn more about the benefits of membership. Together, our collective WHY is changing the game in the homecare industry.
* For more information about AAHomecare and the “WHY Campaign,” contact Ashley Plauché, AAHomecare’s senior director of Brand Marketing at [email protected].
