NEWPORT BEACH, CA – Cure Medical (Booth #846 at Medtrade Spring), the only intermittent catheter manufacturer that donates 10% of net profits to scientific research, has tapped Lisa Wells as its next vice president of Marketing.
With more than 20 years of experience in health care marketing, digital technology, product development and community relations, Wells will be a key asset to the Cure leadership team and integral to the organization as it continues to expand its services in the global medical device and medical supply space.
As the president of Get Social Consulting, Wells previously advised on the development of numerous digital marketing programs and strategic marketing initiatives for HME providers, industry organizations and medical device manufacturers worldwide, including Abilities Expo, At Home Medical, the American Association for Homecare, BARD Medical, Bauerfeind, Cardinal Health at Home, Graham-Field, Melio, SIGVARIS, and many more.
She is also the creator of several well-regarded social communities for wheelchair users, including Life After Spinal Cord Injury [LASCI] and Wheel:Life. In April 2016, Wells sold Wheel:Life to Comfort Medical. In November 2016, Comfort Medical and Wheel:Life were acquired by Coloplast for $160 million.
A frequent guest columnist and conference presenter, Wells is also the author of four books on marketing and disability topics, including Get Social: How to Use Social Media for Healthcare Marketing.
Cure Medical CEO John Anderson says, “We are thrilled to have Lisa on our team as we expand Cure’s marketing programs and resources to assist end users, providers and the community organizations that we work so hard to enhance and support.”
Cure was Founded by quadriplegic Bob Yant, and is an independently-owned company that develops, manufactures, and markets intermittent catheters and closed catheter systems worldwide. Only Cure Medical catheters are not made with DEHP or BPA.
Cure Medical will be exhibiting at Medtrade Spring, scheduled for Feb 27-March 1 at the Mandalay Bay Convention Center in Las Vegas. The Conference portion of the show takes place Feb 27 and 28. The Expo Floor is open Feb 28 and March 1.