TRUMBULL, CT – Back in April 2022, Medtrade rookie SCS Direct made a splash when its fashion crutches earned gold in the New Product Pavilion Providers’ Choice Awards, sponsored by HomeCare Media. “Breaking a leg isn’t fun,” said Howard Greenspan, owner of SCS Direct at the time. “Why make it worse with unsightly crutches?”

After another successful appearance at Medtrade 2023 in Dallas, the Connecticut-based manufacturer of My Crutches has continued its momentum. “Virtually everyone who came to the booth was saying, ‘These are fantastic,” Greenspan says. “They wanted to know, ‘How do we order?’”

As one who appreciates the creativity of entertainment giant Disney—music and films—Greenspan uses that sensibility to choose whimsical designs. It’s a strategy that’s led to strong orders (and reorders) so far in 2023. “Medtrade Attendees have always supported MyCrutches since it won the New Product Pavilion Gold Award against some truly amazing innovations,” Greenspan enthuses. “Their support has been shown in not just initial orders but more importantly in repeat purchases over and over again.”

Attendees express shock that no other similar products are on the market, followed by the familiar refrain, I wish my distributor had this. “The good news is that they soon will,” Greenspan reports.

In addition to Disney, Greenspan takes inspiration from The One Minute Manager, a mid-1980s classic business book that has “helped us define our company culture and is one of my personal favorites…The simple allegory has so many levels of interpretations for inspiring innovation and exceptional work cultures.”

My Crutches has once again signed up to exhibit at Medtrade 2024, scheduled for March 26-28 at the Kay Bailey Hutchison Convention Center in Dallas.