ATLANTA – If you’re going to advertise, dominate your mode of choice. If it happens to be a magazine, choose one with broad circulation. “If I want to advertise, I go with the AARP [American Association of Retired Persons] magazine with its 23

ATLANTA – Despite a year that saw two major reimbursement reductions courtesy of competitive bidding’s rural expansion, Medtrade attendees and exhibitors remained positive. “Medtrade is a reflection of the industry, and we certainly felt the ru

AMARILLO, TX – Between unsuccessful challenges to aspects of the Competitive Bidding Program (“Program”), nonsensical bid awards, and constant downward pressure on already low reimbursement rates, it feels like all news related to Competiti

WASHINGTON, DC – The House and Senate will be in session for (at most) 20 days between Nov. 14 and Dec. 16. AAHomecare offiials say we need to make a big impression starting on Monday. Now that the votes have been counted for a new president an

LAS VEGAS – Medtrade is in the books, and we are reading comments and evaluating the show. With so many changes happening in the industry, the show floor often buzzed with optimism—and some frustration. “For us, this show has been about retenti

ATLANTA – Several manufacturers earned awards at the recently concluded Medtrade. The top three vote getters in the biannual Innovative HME Retail Product Awards, sponsored by HomeCare Magazine, were:   1) MyPainAway Fibro Cream from Topical B