LOVELAND, CO – None of us will soon forget 2020, a year that started innocently enough, but gradually turned into a sea of human suffering and business pain. Viewed through the specific lens of the trade show industry, it has also been painful.
However, the notion that we should somehow “forget” 2020 is misguided. There are lessons to be learned. We in the trade show industry adapted with virtual shows where it made sense, while also taking a hard look at what we could do to remain relevant once the vaccine becomes widespread. If another virus hits, we may all find the will to work together. In short, hard-won experience should be remembered and used whenever possible.
For this year’s Medtrade in Atlanta, we were undeniably disappointed that we were unable to bring everyone together. However, it was the right decision for the health and wellness of the HME community.
The effects of the global pandemic are far from over, evidenced by the recent postponement of Medtrade West 2021. Originally slated to take place April 12-14, 2021, the new event dates are Monday, July 12 to Wednesday, July 14, 2021, at the Phoenix Convention Center in Phoenix, Arizona. This date change is designed to provide participating brands and companies the time to effectively plan their participation during these challenging times.
New Associate Show Director York Schwab will lead the show into the new year, and he brings a fresh perspective to Medtrade West and Medtrade East. His blend of optimism and realism is well suited to lead the show into 2021 and beyond.
I too am optimistic about the future. Reading the quotes in this Medtrade Monday’s top story have only bolstered that feeling. While there are many challenges ahead, we look forward to getting back to business. Happy new year!
Greg Thompson is editor of Medtrade Monday.