DALLAS – Exhibitors liked what they saw at this year’s Medtrade, held at the Kay Bailey Hutchison Convention Center in Dallas. Momentum from the show’s successful Dallas debut has led to numerous companies renewing their slots, while positive word of mouth has yielded a surge in first-time exhibitors looking to participate when the show convenes March 26-28, 2024.

Recent signings include: Contour Products of Charlotte, North Carolina; Philips of Amsterdam, The Netherlands; EZ Access (pictured) of Auburn, Washington; Modus Direct of Sarasota, Florida; and first-time exhibitor Cleanwaste Medical of Oceanside, California.

“We are very excited to exhibit at Medtrade,” says Shani Reardon, president of Modus Direct. “My agency has a legacy of working in the HME space. I think the first Medtrade I attended was in the mid-90s. I made the decision to exhibit because the television landscape is changing for many advertisers. Many companies exhibiting, and attending Medtrade, could benefit from the media opportunities available to them. I have specialized in TV advertising for over 30-years and I am excited about sharing insights with the attendees.”

“Contour Products is set to unveil a range of groundbreaking products, designed to enrich patient lives, but also to empower HME stores in generating increased cash revenue—thus mitigating the impact of reduced insurance reimbursements,” adds Kathy Davis, medical sales manager, Contour Products. “Setting these products apart is the extensive reach of our national TV advertising. These products are consumer-tested, ensuring that HME stores can tap into a wider customer base, which drives more foot traffic and sales. Contour Products is a brand leader in specialty sleep, seating, and positioning pillows.”