ATLANTA – Medtrade East wrapped last month and attendees who made the trip covered a bit more ground than last year’s show. “Net square feet sold at Medtrade East 2022 was up 27% over 2021,” confirmed York Schwab, show director.
Optimism was high with almost 90% of this year’s exhibitors already choosing to commit to next year’s Medtrade, scheduled for March 28-30, 2023 in Dallas. According to Schwab, a significant number of those renewals decided to increase their booth size in 2023.
“Overall attendance was up 20% over last year,” added Sarah Varner, vice president of Marketing, Emerald. “It’s a positive trend that we believe will continue when we transition to one Medtrade per year in 2023.”
Medtrade officials spoke with HME providers at last week’s show with attendees expressing their optimism about the industry and their enthusiasm about the specific opportunities at Medtrade.
With momentum in hand, Medtrade will head to Dallas in 2023, specifically from March 28-30. The location is the Kay Bailey Hutchison Convention Center in the Convention Center District in downtown Dallas. “Switching to one show per year was motivated by feedback from attendees and exhibitors,” Schwab says. “Moving the show to Dallas is part of the same equation. Dallas is centrally located with reasonably-priced lodging, exhibitor-friendly rules, first-rate transportation, great restaurants, and lots of non-stop flights arriving from countless cities.”
For those who are still hearing about the new location for the first time, the 2023 show will simply be called “Medtrade” and will not include additional modifiers that deal with regions or seasons. According to Schwab, the three-day show is designed to pack a lot of information and products into a cozy timeframe.
“Time is money and we believe three days offer tremendous value for people who are looking to get out of the office, but not for too long,” he says. “The main takeaway is that the majority of attendees and exhibitors wanted one central show as a rallying point for the industry. They wanted it in Dallas and they wanted it in the spring to properly launch the new year. We listened, and we are looking forward to a new era in 2023.”