ATLANTA – Medtrade East attendees looking to decipher the mysteries of marketing would do well to visit LeadingResponse at Booth #1055. Performance marketers at LeadingResponse help HME providers target consumers nationwide using a multi-channel marketing approach.

As a Facebook Premier Partner and a Google Premier Partner, LeadingResponse is situated to reach multiple prospects. “From digital ads on Facebook and Google and tracking website visitors, to direct mailings and webinars – our multi-channel solutions put us where your future clients are,” says Valerie Whitman, vice president of Sales, Healthcare. “Our client acquisition solutions are designed to work in tandem, allowing you to capitalize on your marketing to experience consistent ROI and maximize your caseload—regardless of time, place, or market.”

Founded more than 26 years ago, LeadingResponse (with offices in Tampa, Fla., Dallas, Los Angeles, and Boston) has sought to bring together clients offering complex products and solutions to consumers in need of education prior to purchase.

According to Whitman, too often providers don’t base their marketing campaigns on data driven strategies. “They may have some ingredients to that successful recipe,” she says, “but not all—and that can derail a great marketing campaign.”

Whitman has been on the operations side of the healthcare industry for nearly two decades, and her optimism for HME and homecare remains high.

“There is significant opportunity to continue to meet consumers where they’re at and most comfortable, which for many is in their own home,” she says. “For example, according to an AARP survey in 2018, 76% of adults 50+ prefer to receive care at home. Given technology today, we have an excellent opportunity to make this a reality.”