ATLANTA – After transitioning from group sales manager to associate show director, Healthcare, for Emerald Expositions’ Medtrade, Medtrade Spring, and two other shows, Mark Lind will take a more holistic approach to his job, all while maintaining the same customer-focused philosophy.
“I came from retail starting at the age of 16, and it carries from there,” Lind says. “Whether customers are giving you money at a cash register or paying for a booth, they are the most important element. When they call, you find answers quickly and accurately. You always treat them with respect, and with a sense of urgency. It’s important to treat customers the way you would want to be treated.”
That personal connection with customers is a primary reason Lind believes in the value of trade shows in the 21st century. “Where else can you get so many face-to-face interactions at one place, during one time period, to see current and potential customers?” Lind enthuses. “Where else can you can build rapport, talk about new products, and have a conversation that makes them think of you first as someone with a product or service—as opposed to someone who maybe just called them or pinged them on the Internet. We live in a digital age, but people still want to see a face and build that relationship.”
Lind is a well-rounded tradeshow sales executive who understands the many levels of a trade show exhibition. Specifically, his new role will oversee sales for: Medtrade; Medtrade Spring; Environments for the Aging; and Healthcare Design Expo. Marks lives in Woodstock, Ga, with his wife Stacy. Together they have five children ages 20-24.
