by Jeffrey S. Baird, JD AMARILLO, TX – Over the past five years, an increasing number of DME suppliers have been providing non-invasive ventilators (NIVs) to Medicare beneficiaries. While this has resulted in (i) beneficiaries receiving valuabl

ATLANTA – Eight finalists in the 2017 Innovative HME Retail Product Awards, sponsored by HomeCare Magazine, took 3.5 minutes each on day one of Medtrade to state their case as to why their product was the best to boost cash sales. Finalists (Nine E

ATLANTA – Medtrade ended with Kevin Gaffney, group show director, cranking the handle of a golden tumbler filled with entry cards in the show’s first-ever $5,000 giveaway. The new reception and cash giveaway injected a shot of energy to the final

ATLANTA – After many months of preparation, Medtrade starts today. For those of you here in Atlanta, I welcome you. For those who could not make it this time around, I hope you will consider attending Medtrade Spring 2018 in Las Vegas, or Medtr

ATLANTA – Medtrade starts today, and much like last year, workshops and educational sessions are kicking off the show. Attendees from around the country are experiencing multi-hour, in-depth learning—or shorter educational sessions. Providers

ATLANTA – Medtrade speaker Ken Robbins wants to dispel a few misconceptions about digital marketing to the older generation. “I think the biggest misconception about digital marketing to seniors is the belief that they aren’t online,” says Ro