AMARILLO, TX – Technology is the great equalizer. It allows large and small DME suppliers alike to market throughout the United States. Lead generation companies (“LGCs”) are an outgrowth of technology. A LGC uses web platforms to generate

ATLANTA – Cheryl Henninger feels your pain. As the Manager at Gerould’s Healthcare Center in Elmira, NY, she acknowledges that “competitive bidding hit home everywhere, whether companies felt prepared or not.” At Medtrade, she plans to re

ATLANTA – The DME industry is at a critical juncture. It is dealing with the “perfect storm” of competitive bidding, the July 1 reimbursement cuts, and aggressive audits. Participating in this industry is not for the “faint of heart.” S

WASHINGTON, DC – In their comments on CMS’ latest rules proposal covering the bidding program for HME (CMS 1651-P), the University of California Health System reports that hospitals within the UC System continue to see significant problems ob

AMARILLO, TX – As I have discussed in recent Medtrade Monday articles, the DME industry is shifting away from the classic “assignment” model (i.e., the supplier bills and collects from Medicare) to the “non-assigned” model (i.e., the pa

ATLANTA – Joe Lewarski has attended many recent Medtrades, but now he is back heading up an educational session entitled: Home Oxygen 2016: Current Trends in Patient Population & Utilization. Lewarski, who now serves as global vice president, R