Pursuing the Hospital Niche Market
August 21, 2017
GOOSE CREEK, SC – Hospitals present several interesting niche market opportunities for a specialty distribution. When you call on a hospital discharge planner for referrals, add a stop or two to the itinerary. You may not have considered soliciting
Home Mod Intro for Merits is “Natural Progression”
August 21, 2017
ATLANTA – Home modification is indeed heating up with providers and manufacturers such as Medtrade exhibitor Merits Health Products launching a new home access division called Pilot. The division currently offers an economical straight stair lift t
Caretailing and More – Making the Right Contacts
August 14, 2017
GOOSE CREEK, SC – When I worked as a branch manager for a large medical/surgical supplier, I often rode along with our salespeople. These calls were made to the same basic clients that you must solicit—physicians, long-term care facilities, and o
Market Research – Questions to Ask
July 31, 2017
GOOSE CREEK, SC – To maximize your caretailing business, you need to look outside your showroom and scout for referral sources and specialty distribution customers. There are opportunities everywhere if you know where to look. That is why you shoul
Caretailing – Building Retail Sales with Strategic Decoration
July 24, 2017
GOOSE CREEK, SC – One of my pet peeves is when an HME company displays “naked” products. That is to say, showing only the product and not all the extras that go with it. If you display a variety of wheelchairs, be sure to show each model with a
One Tip at Medtrade Could Generate Thousands of Dollars
July 17, 2017
WICHITA FALLS, TX – Only 100 days (or so) until Medtrade. The show is scheduled for Oct 23-25, 2017, at the Georgia World Congress Center in Atlanta, and if you have not committed yourself to going you may be making a huge mistake. After going to M