Caretailing – Building Retail Sales with Strategic Decoration

July 24, 2017
GOOSE CREEK, SC – One of my pet peeves is when an HME company displays “naked” products. That is to say, showing only the product and not all the extras that go with it. If you display a variety of wheelchairs, be sure to show each model with a

One Tip at Medtrade Could Generate Thousands of Dollars

July 17, 2017
WICHITA FALLS, TX – Only 100 days (or so) until Medtrade. The show is scheduled for Oct 23-25, 2017, at the Georgia World Congress Center in Atlanta, and if you have not committed yourself to going you may be making a huge mistake. After going to M

Caretailing With the All-Important Showroom

July 10, 2017
GOOSE CREEK, SC – To sell products to the public, you need a venue to effectively showcase them. That is why your first order of business is to create a showroom. It doesn’t have to be large. You can start with as little as 1,000 square feet. Exp

Manufacturers and DME Suppliers Working Together

July 10, 2017
AMARILLO, TX – DME suppliers and manufacturers are dependent on each other for success. Manufacturers need financially stable suppliers to purchase their products. Suppliers need their manufacturers to (i) provide quality products and (ii) offe

The Evolution of Caretailing

July 10, 2017
ATLANTA – Two years ago, the folks at VGM came up with a new word—caretailing. As a combination of care and retail, the definition (see info box) attempted to summarize a growing trend in the largely staid world of HME. The trend has indeed grown

Caretailing – Leaving Your Comfort Zone is a Must

July 3, 2017
GOOSE CREEK, SC – Retailing (also known as caretailing) is an involved process. It is not simply stacking merchandise, putting on price tags, and waiting for customers to arrive. Unlike wholesaling, retailing involves selling in small quantities to