ATLANTA – The first place finisher in last month’s Innovative HME Retail Product Awards (sponsored by HomeCare Magazine) at Medtrade aims for the younger crowd—the much younger crowd. Specifically, the Owlet Smart Sock 2 from Owlet Baby Care, L

AMARILLO, TX – In recent years the HME industry has actively sparred with the Federal Government (the “Government”) over the process and reimbursement of direct to patient care. Now the Government has moved their way up the HME chain, and i

ATLANTA – Aspen Medical Products, Irvine, California, wrapped up at Medtrade last week, hoping to convince attendees that not all braces are the same. Medtrade Monday chatted with Tom Manix, vice president of Marketing and Business Development, abo

ATLANTA – Eight finalists in the 2017 Innovative HME Retail Product Awards, sponsored by HomeCare Magazine, took 3.5 minutes each on day one of Medtrade to state their case as to why their product was the best to boost cash sales. Finalists (Nine E

ATLANTA – Looking for retail-themed educational sessions at Medtrade? Carve out an hour during the afternoon of day two—Tuesday, Oct 24, for “Beyond Retail” with Micah Swick, director of Pride Sales. With an eye toward inspiration and encour

ATLANTA – The Innovative HME Retail Product Awards are back and looking for product submissions. Providers who know of a great retail product are encouraged to call up the manufacturers and urge them to enter. Deadline to enter is Friday, Oc