ATLANTA – After exhibiting at Medtrade in Atlanta last October, Canada-based Broda is looking to change its business model—opting to expand its dealer network to compliment an already solid distributor base. These days, the company’s chairs

CUMMING, GA – The vast majority of Chris Malcom’s customers are online, but the co-founder of At Home Medical, Cumming, Ga, is nonetheless concerned about the overall shopping experience. Despite solid business for the past 16 years, Malcom t

CARROLL, IA – The HME industry saw one of its own swept into office earlier this month when Republican Brian Best won a seat in Iowa House District 12, defeating two-term Democrat incumbent Dan Muhlbauer. The 54-year-old Best has owned BestMED Resp

IRMO, SC – Why leave the health technology sector for the HME world? For Rob Cardone, North Carolina/Virgina territory manager for South Carolina-based distributor Skye Medical, the answer is opportunity. As a relatively new employee at Skye, t

ATLANTA – “Seduce them with the grab bar.” It’s not a common phrase, but it set the tone for Bill Stelzer’s day two presentation at Medtrade, where providers heard numerous tips on how to capitalize on the cash business of home modification

ATLANTA – Winners of this year’s Innovative HME Retail Product Awards, sponsored by HomeCare Magazine, showed off their wares last week in a special educational session at Medtrade. In what has become a Medtrade tradition, representatives from wi