Market Research – Questions to Ask

July 31, 2017
GOOSE CREEK, SC – To maximize your caretailing business, you need to look outside your showroom and scout for referral sources and specialty distribution customers. There are opportunities everywhere if you know where to look. That is why you shoul

Success with Traditional Payors

July 31, 2017
ATLANTA – Much has been made of the caretailing phenomenon throughout the HME world, but plenty of providers still rely on traditional payors such as Medicare and third party insurance. When Medtrade convenes from Oct 23-25, 2017, in Atlanta, wisdo

Invacare – FDA Lifts Consent Decree Restrictions

July 31, 2017
ELYRIA, OH – Invacare Corp (Booth #1621 at Medtrade, scheduled for Oct 23-25, 2017, at the Georgia World Congress Center in Atlanta) received notice last week from the United States Food and Drug Administration (FDA) that the company has successful

HIPAA Privacy Rule and Marketing

July 31, 2017
AMARILLO, TX – An important element of the success of a DME supplier is a vibrant marketing program. In implementing a marketing program, the supplier needs to avoid pitfalls pertaining to the Medicare anti-kickback statute (“AKS”), the fed

Caretailing – Building Retail Sales with Strategic Decoration

July 24, 2017
GOOSE CREEK, SC – One of my pet peeves is when an HME company displays “naked” products. That is to say, showing only the product and not all the extras that go with it. If you display a variety of wheelchairs, be sure to show each model with a

Home Mod Heats Up at Medtrade and in Washington, DC

July 24, 2017
ATLANTA – Manufacturers, providers, and even legislators are paying a lot of attention to the home modification movement. Organizers at Medtrade, scheduled for Oct 23-25 at the Georgia World Congress Center, have taken notice, and several exhibitor